ANYCOLOR is the company operating the No.1 VTuber group “NIJISANJI” in Japan, since 2018.
From merchandise manufacturers to game studios, many companies have worked with NIJISANJI for their promotional campaigns.
An introduction to examples of tie-ups with NIJISANJI EN’s VTuber
Devsisters USA, Inc.
Cookie Run: Kingdom PR Stream
Overwatch League Midseason Madness Final Match Co-stream
Tears of Themis PR Stream
Proxima Beta Pte. Limited
GODDESS OF VICTORY: NIKKE Global Release PR Stream
Other than the examples above,
many other companies have actively worked with NIJISANJI EN on their promotional campaign.
What is VTuber?
VTuber is a both a character and YouTuber.
Anime Character Elements
The ever-popular character style low risk/non-scandalous
animations make for a safe environment.
Makes for excellent market expansion and exposure.
Trust is built from close relationships with the fans.
Fun and entertaining content are constantly being produced.
VTuber combines the best of both worlds, more than 10k VTubers are currently active in Japan alone.
What is “NIJISANJI EN”?
‘Top VTuber Group’
mainly based on Live Streaming
Since NIJISANJI EN began in 2021, we have become a group with 30 talented VTubers and accumulated more than 15 million YouTube channel subscribers in 2 years.
Group Channel Subscribers Total
Over 15 million
Group Views Total
810 million per year
(January – December 2022)
NIJISANJI EN’s Viewers
Popular among males and females of 18-24 years old.
NIJISANJI EN’s viewers are generally enthusiastic about entertainment content, such as anime, games, idols etc.
About NIJISANJI’s Promotion
An Introduction to the Features and Strengths of Promotional Campaign with NIJISANJI’s VTuber.
* Please download the PDF below for more updated details
Trend & Popular Topic
NIJISANJI has many fascinating talents who create engaging contents, which leads to the birth of passionate fans, as well as hitting the trends and popular topics. Combining the concurrent viewers and discussions on X (formerly Twitter), NIJISANJI’s talent has managed to top the charts of global trends.
Our talents and their viewers have a relationship of mutual trust, which leads to a good record of a high conversion rate. Many of our talents’ viewers do not stop at the “just watching” phase and are able to empathize and trust our talents.