Operated by ANYCOLOR Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Riku Tazumi), NIJISANJI EN, in partnership with Virgin Music, the Japanese music label of Universal Music G.K. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Naoshi Fujikura), will release the English and Japanese music videos for their second digital single, “MERORI,” by “BY THE BEAT,” a four-member VTuber unit from NIJISANJI EN, the English-speaking branch of ANYCOLOR Inc. Both versions will be digitally released on the official BY THE BEAT YouTube channel: the English version on Wednesday, August 19, 2026 22:00 JST, followed by the Japanese version on Tuesday, August 25 22:00 JST.

“MERORI” and “MERORI (For Me)” music videos confirmed!
The music videos for “MERORI” and “MERORI (For Me)” depict fans as BY THE BEAT’s mascots visiting a night pool party and becoming “mero mero” with the four group members.




The video alternates between cute and surreal, blending comical performances that include a “mero mero gauge”, with “Mero-style” dialogue from the members. The video is a fusion of playful moments with addictive dance routines, making you want to watch again and again.

Both versions of the music video will be digitally released on the official BY THE BEAT YouTube channel: the English version on Wednesday, August 19, 2026 22:00 JST, followed by the Japanese version on Tuesday, August 25 22:00 JST. In addition, waiting rooms for both videos are now available. 

▼ ”MERORI” Music Video
Wednesday, August 19, 2026 22:00 JST
Waiting room:
 https://youtu.be/j89kwknP4b8

▼ “MERORI (For Me)” Music Video
Tuesday, August 25, 2026 22:00 JST
Waiting room:
https://youtu.be/xMAuAqaqaX4

“Merori” is a dance track based on the Japanese slang word “meroi” (swoon-worthy, irresistible) and a fusion of passionate Latin-inspired sound with Japanese “kayokyoku” style pop. The release of both an English and Japanese version reflects the group’s ambition to bring new music to audiences worldwide.

The lyrics and composition for this track were created by MUTEKI DEAD SNAKE, who has provided songs for numerous artists—including Snow Man’s “CHARISMAX” and M!LK’s “Sukisugite METSU!”. Centered around the catchy phrase “I got you mero mero mero meroring”—which sticks in your head the moment you hear it—the song expresses the exhilaration and excitement of a summer night pool party through pop-infused, addictive wordplay.
The dance choreography was created by Getz, a choreographer known for his work with numerous anime, games, VTubers, and artist projects. Keeping with the “meroi” theme of the song, the performance has been crafted into an addictive dance routine with heart motifs that make you want to dance along on short videos and social media.

On Friday, July 31 2026, the day of the track releases, the four members of BY THE BEAT discussed the song in a special live stream. During the stream, each member described their favorite parts of the song and first impressions, as well as behind-the-scenes stories about the recording process and the appeal of the songs. Along with the livestream, animation clips featuring the group’s members dancing to the song’s hook were released, adding to the anticipation for the music video’s release. By using these clips, anyone can create short videos that make it look like they’re dancing alongside BY THE BEAT, and through this fan-participation UGC (user-generated content) campaign, we aim to spread the song’s appeal both domestically and internationally.

As their second digital single following “Double Vision,” keep jamming to “Merori” and be sure to stay tuned for more news from BY THE BEAT, which are sure to brighten up this summer.

2nd Digital Single ”MERORI” *English track
Released: Friday, July 31, 2026
https://BY-THE-BEAT.lnk.to/meroriPR

2nd Digital Single ”僕にメロり” *Japanese track
Released: Wednesday, August 5, 2026
https://BY-THE-BEAT.lnk.to/merori-for-mePR

＜About BY THE BEAT＞

"BY THE BEAT" is a group consisting of NIJISANJI EN Livers Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair. They are on a mission to share their music with the world.

Links

Official YouTube channel: https://www.youtube.com/@by_the_beat
Official X: https://x.com/by_the_beat
Official TikTok: https://www.tiktok.com/@by_the_beat_official
Official Instagram: https://www.instagram.com/by_the_beat_official/
UNIVERSAL MUSIC Artist page: https://www.universal-music.co.jp/by-the-beat/ 

BY THE BEAT members

Zeal Ginjoka 
Birthday: July 27
Height: 183cm
Profile
A reliable Bartender with a shadowy past, renowned for his drink and beat-making skills.
Social media:
■ X (formerly Twitter): https://x.com/ZealGinjoka
■ YouTube: https://www.youtube.com/@ZealGinjoka

Freodore
Birthday: February 11 
Height: 171cm
Profile
A serious but lovable Designer passionate about his work both on and off the stage.
Social media: 
■ X (formerly Twitter): https://x.com/Freo_2434
■ YouTube: https://www.youtube.com/@Freodore_nijisanji

Seible
Birthday: October 3
Height: 176cm 
Profile
A bubbly and magnetic Promoter who brings people together and adores attention.
Social media
■ X (formerly Twitter): https://x.com/Seible_2434
■ YouTube: https://www.youtube.com/@Seible_nijisanji

Kaelix Debonair
Birthday: November 5
Height: 185cm 
Profile
A laid-back Bouncer with a natural charm who gets things done despite all his slacking.
Social media
■ X (formerly Twitter): https://x.com/KaelixDebonair
■ YouTube: https://www.youtube.com/@KaelixDebonair

About NIJISANJI EN

The NIJISANJI EN VTuber project made its debut in May 2021 with the goal of reaching overseas fans. It comprises a variety of virtual Livers who conduct streams and influencer activities mainly in English. 

■ For more information, follow the official NIJISANJI EN accounts:
・YouTube: https://www.youtube.com/c/nijisanji_en
・Twitch: https://www.twitch.tv/nijisanji_en
・X (formerly Twitter): https://x.com/NIJISANJI_World
・Reddit: https://www.reddit.com/r/Nijisanji
・Instagram: https://instagram.com/nijisanji_en
・TikTok: https://www.tiktok.com/@nijisanji_en?lang=en
・Facebook: https://www.facebook.com/nijisanji.official

■ Official NIJISANJI Website:
https://nijisanji.jp/en

■ Official NIJISANJI YouTube channel (JP):
https://www.youtube.com/c/nijisanji

About ANYCOLOR Inc. 
NEXT ENTERTAINMENT FACTORY: "A NEW MAGICAL EXPERIENCE” 


ANYCOLOR Inc. was founded in May 2017. We operate as a comprehensive entertainment company including our core business, VTuber group NIJISANJI, and other VTuber businesses in Japan and overseas.

■ For inquiries from individuals and corporations 
ANYCOLOR Inc. Corporate Site Inquiry Form 
https://www.anycolor.co.jp/en/contact 

■ For applications for media coverage regarding the content of this press release 
Public Relations, CEO Office, ANYCOLOR Inc. 
Email: pr@anycolor.co.jp

■ Company Information 
ANYCOLOR Inc. 
Location: Minato-ku, Tokyo 
Representative: Riku Tazumi, CEO 
Founded: May 2, 2017 
Website: https://www.anycolor.co.jp/en/