プロモーション
PROMOTION

ANYCOLOR is the company operating the No.1 VTuber group “NIJISANJI” in Japan, since 2018.
From merchandise manufacturers to game studios, many companies have worked with NIJISANJI for their promotional campaigns.

Tie-up Examples

An introduction to examples of tie-ups with NIJISANJI EN’s VTuber

Other than the examples above,
many other companies have actively worked with NIJISANJI EN on their promotional campaign.

What is VTuber?

VTuber is a both a character and YouTuber.

Anime Character Elements

The ever-popular character style low risk/non-scandalous
animations make for a safe environment.
Makes for excellent market expansion and exposure.

YouTuber Elements

Trust is built from close relationships with the fans.
Fun and entertaining content are constantly being produced.

VTuber combines the best of both worlds, more than 10k VTubers are currently active in Japan alone.

What is “NIJISANJI EN”?

‘Top VTuber Group’
mainly based on Live Streaming

Since NIJISANJI EN began in 2021, we have become a group with 30 talented VTubers and accumulated more than 15 million YouTube channel subscribers in 2 years.

Group Channel Subscribers Total

Over 15 million

(December 2022)

Group Views Total

810 million per year

(January – December 2022)

NIJISANJI EN’s Viewers

Popular among males and females of 18-24 years old.
NIJISANJI EN’s viewers are generally enthusiastic about entertainment content, such as anime, games, idols etc.

About NIJISANJI’s Promotion

An Introduction to the Features and Strengths of Promotional Campaign with NIJISANJI’s VTuber.

* Please download the PDF below for more updated details

  1. 01

    Trend & Popular Topic

    NIJISANJI has many fascinating talents who create engaging contents, which leads to the birth of passionate fans, as well as hitting the trends and popular topics. Combining the concurrent viewers and discussions on X (formerly Twitter), NIJISANJI’s talent has managed to top the charts of global trends.

  2. 02

    High Conversion

    Our talents and their viewers have a relationship of mutual trust, which leads to a good record of a high conversion rate. Many of our talents’ viewers do not stop at the “just watching” phase and are able to empathize and trust our talents.