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NIJISANJI will have their own booth at the event, held in Shanghai, China for three days, from Friday, July 9 to Sunday, July 11, 2021! The group plans to offer new merchandise and stream exclusive content!

June 30, 2021 – Tokyo, Japan

Japanese VTuber (Virtual YouTuber) group NIJISANJI is pleased to announce that it will be exhibiting at BilibiliWorld 2021 Shanghai. The group is managed by ANYCOLOR Inc. (formerly Ichikara Inc., hereinafter “ANYCOLOR”), a company headquartered in Minato Ward, Tokyo and led by CEO Riku Tazumi. The event will be held from Friday, July 9 to Sunday, July 11, 2021.

Exhibiting at the event

Many of NIJISANJI’s VTubers are active on the Chinese video sharing Bilibili. This would be the third year that the company will exhibit at BilibiliWorld.
 
ANYCOLOR currently manages VTuber groups in three Asian countries (China, Indonesia, and South Korea) and English-speaking countries. The company actively works to spread VTuber culture around the world through initiatives such as NIJISANJI EN, a VTuber project carried out mainly in English, launched in May 2021. 

■ Last year’s event (BilibiliWorld 2020 Shanghai)
A huge number of people attended BilibiliWorld 2020 Shanghai held in August 2020 and had a great time at the NIJISANJI/VirtuaReal booth. 

Merchandise information

Similar to last year, new official NIJISANJI merchandise exclusive to China will be sold at the booth, with a variety of merchandise from the Chinese VTuber group VirtuaReal. 
 
The new NIJISANJI merchandise incorporates original illustrations by Chinese creators. 

■ NIJISANJI
Merchandise Available at the Booth: 
・B2 tapestries 
・Acrylic keychains 
・Acrylic stands 
・Button badges 
・(Plastic) Clear Document Folders

Visual:

■ VirtuaReal

Merchandise Available at the Booth: 

Please note:
Merchandise sold at the booth will be available at online stores in China after the event. 
(There are currently no plans to sell the merchandise in Japan.) 

Booth

Below is a conceptual rendering of the planned booth. 

■ NIJISANJI

■ VirtuaReal

The booth will feature live performances by VirtuaReal VTubers and a special streaming video by NIJISANJI VTubers. 

Overview of BilibiliWorld 2021 Shanghai

■ Overview of BilibiliWorld 2021 Shanghai 
・Venue: National Exhibition and Convention Center (Shanghai) 
・Dates: Friday, July 9 to Sunday, July 11, 2021 
・Website: https://bw.bilibili.com/2021/index.html 

■ Performance Information: 
Official Bilibili Booth:
NIJISANJI’s Mononobe Alice is scheduled to perform at the official Bilibili booth.